About Us

James C. Lee, III
Executive Chairman

James C. Lee, III, “Jimmy,” currently serves as Executive Chairman and Owner of Buffalo Rock Company, one of the largest privately held, family-owned Pepsi franchises in the United States.

Jimmy began his career with Buffalo Rock Company, working summers, at the age of 12. After graduating from Auburn University in 1970, he spent one year working with Pepsi-Cola Company. He then came to work for Buffalo Rock Company on a full-time basis in 1971. Jimmy ultimately became the fourth generation Lee to manage the business and is currently involved at a strategic level with company operations as Executive Chairman.

As a Birmingham resident, Jimmy concentrates his efforts toward community involvement. With his encouragement and support, Buffalo Rock makes significant contributions to the community through sponsorship of charitable events, including donations of time, services, and product. In addition, a civic project with which Jimmy has had a passion for is Bent Brook Golf Course. The 27-hole facility was the first privately-owned public course in Birmingham that offers residents an upscale alternative for public golf.
In 2015, Jimmy was inducted into the Alabama Business Hall of Fame and received Auburn University’s Jefferson County Distinguished Alumnus of the Year. Jimmy was also the recipient of the 2013 Alabama Newcomen Award and was named the 2011 March of Dimes Citizen of the Year.

Jimmy is currently a member of the Alabama Beverage Association, Board Member of the Mike Slive Foundation, Board Member of the Coach Safely Foundation, Board Member of the UAB School of Medicine’s Board of Visitors, and Board Member of the Lord Wedgwood Charity. Jimmy is also the Past Director of the Birmingham Business Alliance, Past President of Children’s Hospital Foundation Board, Past Chairman of the Board of Children’s Hospital of Alabama, Past President of the Alabama Beverage Association, Past Board Member of the American Beverage Association, Past President of the Vestavia Park Foundation, and Past President of the Auburn University Athletic Development Council.