About Us

Message from our Chairman


Welcome to Buffalo Rock Company! Our mission is to be the premier provider of beverages and food products. With over 100 years in business, our goal is to provide high quality products with a superior level of service.

We are a process driven organization with a long-term approach to positive change, which we term internally, “Team Rock”. Team Rock is a perpetually changing culture striving to achieve our company’s mission, vision and values.

Our vision is articulated as “an employee-partner team helping each other, our customers and our company be successful. By developing and empowering employee-partners, using the power of teams, and providing recognition and rewards based on performance, accountability and results, we realize success. This success transcends into customer satisfaction and consumer loyalty.

We value the consumers who buy our products, the customers who sell our products and the employee-partners who make it all happen. We value personal development and continuous learning. We believe in continuous improvement in everything we do. We practice innovation and agility to meet market needs and to achieve a competitive advantage. We make fact-based decisions and we value the communities in which we live and work.

We will provide you the best beverages and food services!

Thank you for visiting our website and for consuming our products and utilizing our services!

James C. Lee, III
Chairman of the Board & CEO