Customers

CUSTOMERS WE SERVE

We combine high‑quality products with exceptional local service to meet customers where they are. From fountain systems flowing at your favorite restaurant to fully stocked coolers in the local supermarket, we deliver what businesses need, when they need it.

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Customers

Who We Serve

  • Convenience Stores
  • Restaurants
  • Bars
  • Grocery
  • Event Venues & Entertainment
  • Hotels & Lodging
  • Healthcare
  • Value Channel
  • Retail
  • Parks & Recreation
  • Pharmacies
  • Schools, Colleges & Universities
  • Offices & Professional Buildings

How We Serve

  1. Production

    Production:

    More than half of our beverages are produced at our Birmingham facility, which manages syrup production, manufacturing, bottling and canning. From there, finished cases are shipped to our warehouses for distribution.

  2. Procurement

    Procurement:

    We also source a portion of our portfolio from trusted vendor partners. Those products flow through the same Buffalo Rock network to ensure consistent service and availability.

  3. Sales

    Sales:

    Our experienced sales team works directly with customers to understand their needs and recommend the right mix of products. Together, we plan quantities and delivery timing to keep shelves stocked.

  4. Distribution

    Distribution:

    With an extensive distribution network and a strong partnership with Penske, we move both produced and procured products efficiently across our footprint. This ensures each market has the inventory it needs.

  5. Delivery & Stocking

    Delivery & Stocking:

    Our delivery teams manage the final mile, getting product to customer locations on time. In many accounts, we also stock shelves, rotate product and support in-store execution.

  6. Customer Service

    Customer Service:

    Customer success is built into every step of our process. We provide responsive support, maintain coolers and fountain equipment, and offer on-call technicians to keep operations running. We also help customers grow their business through menu design, point-of-sale materials, and marketing that drives consumers to our customers.

Customers

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