Company

Our Company

Since 1901, we have been innovators – adapting, growing and building our company into what it is today. And because of those efforts we have established ourselves as a leader, leveraging more than a century of experience to become one of the most recognized, respected and dynamic bottlers in the industry.

Officers

Leadership

  • Matthew Dent
    Matthew Dent

    President & Chief Executive Officer

  • Kevin Conaway
    Kevin Conaway

    Executive Vice President & Chief Financial Officer

  • Emily Brown Cotney
    Emily Brown Cotney

    Senior Vice President – Chief Employee Experience Officer & Legal Counsel

  • Mike McDonald
    Mike McDonald

    Senior Vice President of Manufacturing & Supply Chain

  • Robin McKean
    Robin McKean

    Senior Vice President of Integrated Services

  • David Miller
    David Miller

    Senior Vice President of Customer Strategy, Marketing & Brand Development

  • Wayne Wisdom
    Wayne Wisdom

    Senior Vice President – Chief Business Operations Officer

Our Board

Board of Directors

  • Jimmy C Lee III

    Chairman of the Board, Owner of Buffalo Rock Company

  • Bruce Parsons

    Vice Chairman of the Board

  • Kevin Conaway

    Board Member, Buffalo Rock Company Executive Vice President and Chief Financial Officer

  • Emily Brown Cotney

    Board Member, Senior Vice President – Chief Employee Experience Officer & Legal Counsel

  • Matthew Dent

    Board Member, Buffalo Rock Company CEO and President

  • Phil Lane

    Board Member

Our Start

Since 1901

From the very beginning, we have been innovators – adapting, growing and building our company into what it is today. And because of those efforts we have established ourselves as a leader, leveraging more than a century of experience to become one of the most recognized, respected and dynamic bottlers in the industry.

Soda Fountain
Our Start

Our History

  • 1901
    timeline image

    Sidney Lee merged his wholesale grocery firm with a competitor to form The Alabama Grocery Company. In the basement, he experimented with his father-in-law’s ginger ale recipe.

  • 1904

    The Alabama Grocery Company moved to 1801 First Ave. N, dedicating additional space to its growing bottling operations.

  • 1906
    timeline image

    The company introduced Buffalo Rock Ginger Ale, based on a recipe created by pharmacist Ashby Coleman, Lee’s father-in-law.

  • 1909
    timeline image

    Limited by the geographic reach of returnable bottles, Lee sold syrup to bottlers outside of Birmingham. After repeated quality and pricing challenges, The Alabama Grocery Company brought all Buffalo Rock production back to Birmingham.

  • 1916
    timeline image

    James C. Lee Sr. left a promising engineering career to help grow the family business. His plans were interrupted by World War I, and in 1918 he joined the 106th Engineers.

  • 1919
    timeline image

    Sidney Lee became involved in the national soft drink industry through what later became the American Beverage Association (ABA).

  • 1922
    timeline image

    Buffalo Rock built its first full-scale bottling plant at 900 26th Street North in Birmingham.

  • 1927
    timeline image

    The Alabama Grocery Company officially changed its name to Buffalo Rock Company.

  • 1930
    timeline image

    During the Great Depression, carbonated soft drinks remained a small, affordable pleasure. Despite economic hardship, Buffalo Rock continued to grow and employed 40 people.

  • 1944
    timeline image

    James C. Lee Sr. was named president of Buffalo Rock Company.

  • 1945
    timeline image

    Lee modernized operations by investing in high-speed equipment, increasing production from 160 to 240 bottles per minute. He also began negotiations for a Pepsi-Cola franchise covering Jefferson County and 13 surrounding counties.

  • 1951
    timeline image

    At age 31, James C. Lee Jr. became president of Buffalo Rock and successfully completed his father’s Pepsi-Cola franchise agreement.

  • 1954
    timeline image

    A $200,000 expansion of the 26th Street plant more than doubled production capacity.

  • 1962
    timeline image

    Buffalo Rock became the first bottler to own a Dr Pepper franchise.

  • 1963
    timeline image

    Buffalo Rock acquired Mountain Dew franchise rights.

  • 1964
    timeline image

    Jimmy Lee Jr. introduced the first non-returnable bottle, while Pepsi-Cola acquired production rights to Mountain Dew.

  • 1966
    timeline image

    The company opened the 75,000-square-foot Oxmoor Road plant, doubling production.

  • 1967
    timeline image

    By acquiring a 7UP franchise, Buffalo Rock became the first plant in the United States to bottle Pepsi, Dr Pepper, and 7UP under one roof.

  • 1974
    timeline image

    The company added its first canning line, capable of filling 400 cans per minute, to meet growing demand from vending machines.

  • 1977

    Buffalo Rock expanded outside Birmingham by acquiring the Gadsden franchise.

  • 1981
    timeline image

    The company purchased the Mobile and Newnan franchises and the Grapico brand.

  • 1983

    Buffalo Rock acquired the Huntsville and Tuscumbia franchises and became the nation’s largest privately owned Pepsi bottler.

  • 1984
    timeline image

    Buffalo Rock added the Pensacola franchise and introduced the 3-liter “3 Lee-ter” package, which received industry recognition.

  • 1986
    timeline image

    Buffalo Rock acquired the Albany, Columbus, Dothan, Panama City, and Tuscaloosa franchises, prompting the sixth expansion to the Oxmoor Road plant.

  • 1989

    Buffalo Rock added the Talladega franchise.

  • 1991
    timeline image

    James C. Lee III was named president, while James C. Lee Jr. continued as Chairman and CEO.

  • 1994
    timeline image

    Buffalo Rock expanded into full-line vending, complementing its soft drink business and taking advantage of existing distribution lines.

  • 1996

    The company acquired the Montgomery franchise.

  • 2001
    timeline image

    Buffalo Rock celebrated its 100th anniversary.

  • 2006
    timeline image

    Beverage Industry Magazine named Buffalo Rock Bottler of the Year.

  • 2007

    Buffalo Rock acquired Southeast Canners, a Georgia cooperative founded in 1979, increasing production capacity by more than 30%.

  • 2011

    Southeast Canners’ operations were folded into the company, which included transferring updated equipment to the Birmingham manufacturing location.

  • 2012
    timeline image

    The company installed its first micro markets in Newnan and Huntsville, marking Buffalo Rock’s expansion into modern vending through cashless technology and unattended markets.

  • 2015
    timeline image

    Buffalo Rock partnered with Red Diamond Coffee & Tea and implemented a reverse-osmosis water system, enabling the company to bottle its own water.

  • 2020
    timeline image

    Buffalo Rock reached a landmark agreement with Keurig Dr Pepper, allowing historically competing brands to be delivered on the same truck and significantly expanding the company’s beverage portfolio. The company also announced a $300 million infrastructure plan.

  • 2021
    timeline image

    Matthew Dent was named President and CEO with James C. Lee III remaining as Chairman. The company opened the 895,000 square-foot Hub with a state-of-the-art automated pick system.

  • 2022
    timeline image

    Buffalo Rock opened the new Birmingham Franchise Sales Center and the new Huntsville Franchise Sales Center.

  • 2023

    The Columbus Franchise Sales Center moved to a larger facility, doubling its warehouse capacity to accommodate continued brand expansion.

  • 2024
    timeline image

    Buffalo Rock entered the alcohol category with Lipton Hard and Mountain Dew Hard. The Tuscaloosa Franchise Sales Center relocated to a new facility.

  • 2025
    timeline image

    Buffalo Rock opened its new 127,000-square-foot corporate headquarters at 800 Lakeshore Parkway, relocated the Shoals Franchise Sales Center, and launched the Santa Rosa Campus, a 353,000-square-foot facility that expands capacity across the Gulf region. The company also divested its full-line vending operation.

  • 1901
    timeline image

    Sidney Lee merged his wholesale grocery firm with a competitor to form The Alabama Grocery Company. In the basement, he experimented with his father-in-law’s ginger ale recipe.

  • 1904

    The Alabama Grocery Company moved to 1801 First Ave. N, dedicating additional space to its growing bottling operations.

  • 1906
    timeline image

    The company introduced Buffalo Rock Ginger Ale, based on a recipe created by pharmacist Ashby Coleman, Lee’s father-in-law.

  • 1909
    timeline image

    Limited by the geographic reach of returnable bottles, Lee sold syrup to bottlers outside of Birmingham. After repeated quality and pricing challenges, The Alabama Grocery Company brought all Buffalo Rock production back to Birmingham.

  • 1916
    timeline image

    James C. Lee Sr. left a promising engineering career to help grow the family business. His plans were interrupted by World War I, and in 1918 he joined the 106th Engineers.

  • 1919
    timeline image

    Sidney Lee became involved in the national soft drink industry through what later became the American Beverage Association (ABA).

  • 1922
    timeline image

    Buffalo Rock built its first full-scale bottling plant at 900 26th Street North in Birmingham.

  • 1927
    timeline image

    The Alabama Grocery Company officially changed its name to Buffalo Rock Company.

  • 1930
    timeline image

    During the Great Depression, carbonated soft drinks remained a small, affordable pleasure. Despite economic hardship, Buffalo Rock continued to grow and employed 40 people.

  • 1944
    timeline image

    James C. Lee Sr. was named president of Buffalo Rock Company.

  • 1945
    timeline image

    Lee modernized operations by investing in high-speed equipment, increasing production from 160 to 240 bottles per minute. He also began negotiations for a Pepsi-Cola franchise covering Jefferson County and 13 surrounding counties.

  • 1951
    timeline image

    At age 31, James C. Lee Jr. became president of Buffalo Rock and successfully completed his father’s Pepsi-Cola franchise agreement.

  • 1954
    timeline image

    A $200,000 expansion of the 26th Street plant more than doubled production capacity.

  • 1962
    timeline image

    Buffalo Rock became the first bottler to own a Dr Pepper franchise.

  • 1963
    timeline image

    Buffalo Rock acquired Mountain Dew franchise rights.

  • 1964
    timeline image

    Jimmy Lee Jr. introduced the first non-returnable bottle, while Pepsi-Cola acquired production rights to Mountain Dew.

  • 1966
    timeline image

    The company opened the 75,000-square-foot Oxmoor Road plant, doubling production.

  • 1967
    timeline image

    By acquiring a 7UP franchise, Buffalo Rock became the first plant in the United States to bottle Pepsi, Dr Pepper, and 7UP under one roof.

  • 1974
    timeline image

    The company added its first canning line, capable of filling 400 cans per minute, to meet growing demand from vending machines.

  • 1977

    Buffalo Rock expanded outside Birmingham by acquiring the Gadsden franchise.

  • 1981
    timeline image

    The company purchased the Mobile and Newnan franchises and the Grapico brand.

  • 1983

    Buffalo Rock acquired the Huntsville and Tuscumbia franchises and became the nation’s largest privately owned Pepsi bottler.

  • 1984
    timeline image

    Buffalo Rock added the Pensacola franchise and introduced the 3-liter “3 Lee-ter” package, which received industry recognition.

  • 1986
    timeline image

    Buffalo Rock acquired the Albany, Columbus, Dothan, Panama City, and Tuscaloosa franchises, prompting the sixth expansion to the Oxmoor Road plant.

  • 1989

    Buffalo Rock added the Talladega franchise.

  • 1991
    timeline image

    James C. Lee III was named president, while James C. Lee Jr. continued as Chairman and CEO.

  • 1994
    timeline image

    Buffalo Rock expanded into full-line vending, complementing its soft drink business and taking advantage of existing distribution lines.

  • 1996

    The company acquired the Montgomery franchise.

  • 2001
    timeline image

    Buffalo Rock celebrated its 100th anniversary.

  • 2006
    timeline image

    Beverage Industry Magazine named Buffalo Rock Bottler of the Year.

  • 2007

    Buffalo Rock acquired Southeast Canners, a Georgia cooperative founded in 1979, increasing production capacity by more than 30%.

  • 2011

    Southeast Canners’ operations were folded into the company, which included transferring updated equipment to the Birmingham manufacturing location.

  • 2012
    timeline image

    The company installed its first micro markets in Newnan and Huntsville, marking Buffalo Rock’s expansion into modern vending through cashless technology and unattended markets.

  • 2015
    timeline image

    Buffalo Rock partnered with Red Diamond Coffee & Tea and implemented a reverse-osmosis water system, enabling the company to bottle its own water.

  • 2020
    timeline image

    Buffalo Rock reached a landmark agreement with Keurig Dr Pepper, allowing historically competing brands to be delivered on the same truck and significantly expanding the company’s beverage portfolio. The company also announced a $300 million infrastructure plan.

  • 2021
    timeline image

    Matthew Dent was named President and CEO with James C. Lee III remaining as Chairman. The company opened the 895,000 square-foot Hub with a state-of-the-art automated pick system.

  • 2022
    timeline image

    Buffalo Rock opened the new Birmingham Franchise Sales Center and the new Huntsville Franchise Sales Center.

  • 2023

    The Columbus Franchise Sales Center moved to a larger facility, doubling its warehouse capacity to accommodate continued brand expansion.

  • 2024
    timeline image

    Buffalo Rock entered the alcohol category with Lipton Hard and Mountain Dew Hard. The Tuscaloosa Franchise Sales Center relocated to a new facility.

  • 2025
    timeline image

    Buffalo Rock opened its new 127,000-square-foot corporate headquarters at 800 Lakeshore Parkway, relocated the Shoals Franchise Sales Center, and launched the Santa Rosa Campus, a 353,000-square-foot facility that expands capacity across the Gulf region. The company also divested its full-line vending operation.

Purpose

Purpose

“Building brands through legendary service and remarkable people.”
VALUES

Our Values

  • We care for each other.
    One Team.

    We work as one team to accomplish more than we could alone.

  • Obsessed with
    continuous improvement.

    We continuously improve our processes, products and culture to create a company without limits.

  • Integrity matters.

    We do the right thing every time to earn the trust and respect of our colleagues and customers.

  • Committed to serving
    our communities.

    We give back to our community to create a positive impact on the world around us.

  • Customer success
    drives our success.

    We put our customers first because we can't succeed without them.

  • Win the day!

    We do our best every day to create small wins that will add up to extraordinary success into the future.

Culture

Our Culture

Our culture is one of legendary service and remarkable people. Living out the principle of One Team, we accomplish more together than we ever could alone. Our roots as a local company run deep. We live here, we work here, and we are committed to serving our community. Because we care genuinely for one another and the work we do, we are constantly striving to do better, be better, and make a positive impact.

Learn More
Team cheering
  • Fast Facts

    Fast Facts

  • Bottling Plant Line
  • Robot on bottling line
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