 Birmingham,
Alabama
The Birmingham Division, largest of the 13 distribution centers currently owned and operated by the Buffalo Rock Company, presently services 5 counties surrounding the greater Birmingham metro area. Those counties are Jefferson, Walker, Shelby and the majority of St. Clair and Blount.
Originally,
the Buffalo Rock Corporation began its long career as the
Alabama Grocery Company operating for many years under that
name. However, in 1907 two important occurrences took place
that would later define the direction of Buffalo Rock.
First,
in 1907 the first Pepsi-Cola franchise opened for operation
in Birmingham by Joseph Trull, where the residents of the
Birmingham market were introduced to Pepsi Cola as a sustainable
beverage available on a daily basis.
In addition,
in 1907 the Alabama Grocery Company suffered some business
setbacks that provided the way for the Buffalo Rock Ginger
Ale product to step to the forefront as the leading product
in the business. This change in economic force of the day
allowed the Lee family to take the first steps toward becoming
the beverage bottling company that it is today.
Due to
the success of the ginger ale product, The Lee family built
their first full scale bottling operation on Twenty Sixth
Street North in downtown Birmingham in 1922. Soon after, the
Lee family changed the name of the company from Alabama Grocery
Company to the Buffalo Rock Company.
In 1951,
the Buffalo Rock Company negotiated the franchise rights to
Pepsi-Cola and associated brands, Buffalo Rock’s first
alignment with the Pepsi-Cola Company.
Later, in 1961, Buffalo Rock purchased the franchise rights
to Dr Pepper for the Birmingham market area, also making this
new franchise its first alignment with the Dr Pepper Company.
In 1963,
Buffalo Rock added a new brand to the Birmingham operation
by purchasing the Mountain Dew Franchise rights for this market.
In 1966,
Buffalo Rock relocated the bottling operations from the Twenty-Sixth
Street location to its present site on Oxmoor Road.
From 1968
to the present, Buffalo Rock Birmingham Division has continued
to add new products and new markets to our operation. And
although its humble beginnings, the Birmingham Division now
markets the following products in our market area; Pepsi-Cola,
Mountain Dew, Sierra Mist, Mug, Brisk, Lipton, Dr Pepper, Sunkist, Sobe, Tropicanna, Kraft, Maxwell House and Aquafina.
During
the late 1970’s Birmingham entered into a new business
extension - Full Line Vending. Through this new venue, Birmingham
now markets a full array of snacks, pastries, sandwiches,
hot and cold food products, fruit, candy, gum, and sundry
products available for vending operations.
During
the early 1990’s, this division entered into the catering
business. Since becoming a viable caterer, the Birmingham
Division has evolved into a full-scale caterer servicing events
of any size through its “Catering Creations.”
In 1996, this division became the official caterer for The
Regions Charity Classic presented by Bruno's Supermarkets, a premier Champion’s
Golf Tournament, serving over 100,000 patrons each year.
The Birmingham
team of over 550 dedicated employees has long held customer
service, quality products and customer commitment as our top
priorities in conducting our daily business. It is our goal
to ensure satisfaction to all our retail partners and market
consumers. It is our mindset to deliver satisfaction to our
customers however possible, whether it is through new services,
new product lines or new business extensions.
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David Carlee
General Manager
34 W. Oxmoor Road
P.O. Box 10048
Birmingham, AL 35209
Phone
No. 205-940-9799
Fax No. 205-942-8239
Toll Free 800-822-9799
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