James C. Lee, III
President & CEO

James C. Lee, III, currently serves as President & CEO of the Buffalo Rock Company, one of the largest privately-held, single-family owned Pepsi-Cola franchise in the United States. Jimmy is the fourth generation Lee to take over the business.

Buffalo Rock began in 1901 and currently employs over 2,600 employees in thirteen different locations of Alabama, Georgia and Florida. Serving a total population base of over 5,000,000, the company provides wholesale beverage and snack sales, full-line vending and catering services. Buffalo Rock Company currently sells Pepsi, Dr Pepper, Sunkist, Grapico, Buffalo Rock Ginger Ale, Canada Dry, Gatorade, Maxwell House, Lipton, Sobe and Monster.

James C. Lee, III ("Jimmy") began his career with Buffalo Rock Company, working summers, at the early age of 12. After graduating from Auburn University in 1970, he spent one year working with Pepsi-Cola Company. He then came to work for Buffalo Rock Company on a full time basis in 1971.

As a Birmingham resident and a fourth generation Lee, he concentrates his efforts toward community involvement. With his encouragement and support, Buffalo Rock makes significant contributions to the community through sponsorship of charitable events, including donations of time, services and product.

One long-term civic project with which Jimmy devotes a significant amount of his time is Bent Brook Golf Course. As a facility open to the public, it was the first privately-owned public course in Birmingham that offers Metropolitan Birmingham residents another alternative for public golf.

Jimmy, as Tournament Chairman, spends a considerable amount of time in San Destin, Florida where he significantly contributed to the development of the Boeing Championship at San Destin, a Senior PGA Tour Event. Jimmy started this 12-year senior PGA golf event at The Moors Golf Club near Milton, Florida, in 1995 as the Emerald Coast Classic. The tournament then changed in 2004 to the Blue Angels Classic. The Boeing Championship at Sandestin will be played at the Raven Golf Club May 28-June 3, 2007.

He currently serves on the board of the American Beverage Association, Children's Hospital of Alabama, as well as President of the Vestavia Park Foundation, Past President of Children's Hospital Foundation Board and Past President of the Auburn University Athletic Development Council.