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Buffalo Rock Company Takes Beverage Industry’s Bottler of the Year
Press Release – January 1, 2007

Birmingham, AL -- Buffalo Rock, one of the nation’s largest food and beverage distributors was recently named Beverage Industry’s 2006 Bottler of the Year.

With 106 years in business and an average 30 years experience among its executive leadership team, the company is certainly not resting on its many accomplishments and letting the changing industry pass it by.

Buffalo Rock – as a private, family-owned Pepsi and Cadbury Schweppes bottler – has the flexibility to make quick decisions. James Lee III, president, chief executive officer and fourth generation Lee, brings more than 40 years experience to his in excess of $575 million Company. He attributes the management team’s staying power and knowledge of the industry as a huge advantage.

“They know the ins and outs of the company,” Lee says. “They know their employee-partners’ personalities and the team has good continuity. Overall, turnover is minimal in the management ranks and we have been able to promote within the company, which is good for morale.”

“What we have chosen, as a company, is to go down the path of continuous improvement and never get off,“ says Matthew Dent, executive vice president and chief business officer.
Recently acquiring Southeast Canners, a bottling facility in Columbus, Georgia, the company is increasing their production capability by more than 30%. Buffalo Rock plans to continue expanding its business through new products from its franchise companies and other new products it will pick up in the future.

Buffalo Rock’s 14 distribution centers throughout Alabama, northwest Georgia and the panhandle of Florida are run by 14 general managers. The company currently employs almost 2,700 employee-partners who are empowered by a culture entitled “Team Rock” which applies to all aspects of the business. “Many of our recent beneficial changes,” states Lee, “have been established due to employee-partners’ submissions, as well as customer recommendations through a survey process. I can attribute most of our successes and this award to our customers, our employee-partners and the communities that we service.”


2006 Alabama Quality Award Winners Announced
November 2006

Tuscaloosa, Ala. – The Alabama Productivity Center today announced the recipients of the 2006 Alabama Quality Award (AQA), the state’s honor for quality and performance excellence.

The highest level of recognition, Level 3- Alabama Excellence Award, was awarded to Buffalo Rock Company – Alabama Divisions – Birmingham, Dothan, Gadsden, Huntsville, Mobile, Montgomery, Talladega, Tuscaloosa and Tuscumbia.

Recipients of the Level 2 Award- Progress Toward Excellence were Buffalo Rock Company – Corporate Logistics, Manufacturing, Operations, and Facilities, Birmingham.

The AQA is modeled after the Malcolm Baldrige National Quality Award. The AQA recognizes and honors organizations that use effective productivity and quality improvement strategies, techniques or practices which can be shared with other organizations to help contribute to the overall economic well-being in the state of Alabama.

The award is based upon performance criteria that include the following: excellence in leadership; strategic planning; attention to customers and other stakeholders; market focus; process management; and analysis of organizational performance. Companies use the criteria as a self assessment tool to determine at which level of the AQA they should apply.

“For most organizations, the most valuable aspect of going through the award process is the feedback that an organization receives, both external and internal,” said Dr. David Miller, Director of the Alabama Productivity Center. “Externally, the award process provides an audit of whether the organization is doing the right things the right way.

“Internally, the process forces an organization to do a self assessment by going through the steps of preparing an application.”

The awards will be presented at the Alabama Quality Award Annual Conference and Award Ceremony the evening of November 30 at the Bryant Conference Center in Tuscaloosa. In addition to the presentation of awards, winners of the Alabama Quality Award will share their best practices. The conference will be held November 29-December 1.

“Once again, we are extremely pleased that our Alabama Sales divisions have exceeded the 2005 Award by achieving the highest level of recognition,” stated Jimmy Lee, President and CEO. “We are proud also that our Manufacturing Operations, applying as a separate property, received the Level 2 Award. This reflects all of our employee-partners’ commitment to quality, management processes and overall customer satisfaction. This is truly a great honor and our employee-partners and customers deserve this acknowledgment.”


U.S. Department of Labor Honors Birmingham Company
for Creating Opportunities in the Workplace

WASHINGTON - Buffalo Rock Company, Birmingham, is one of eleven companies and organizations to be honored by the U.S. Department of Labor for their efforts to foster workplace diversity. The recipients will be recognized at an annual awards ceremony on Thurs., Oct. 17, hosted by the Labor Department’s Office of Federal Contract Compliance Programs (OFCCP).

Three awards -- Secretary of Labor’s Opportunity Award, Exemplary Volunteer Efforts (EVE) and Exemplary Public Interest Contribution (EPIC) -- will be presented to recognize excellence and leadership in the implementation of effective equal employment opportunity standards.

"Each of these employers can take great pride in their efforts to provide women, people of color, veterans, and people with disabilities access to equal employment opportunities in our 21st Century workforce," said U.S. Secretary of Labor Elaine L. Chao. "They create opportunity in America’s workforce and serve as role models for employers across the country."

Buffalo Rock Company, a mid-size soft drink manufacturer and beverage distributor and one of the oldest and the largest family-owned Pepsi franchises in the U.S., will receive an EVE award for its exemplary EEO programs. Particularly effective is the company’s "First Response Professional Workplace Conduct Program," which provides a strong policy statement, extensive manager training and a confidential and easy-to-use reporting procedure for handling sexual harassment. In training, the company emphasizes the important role employees play in reporting potential harassment and makes clear the support they will receive from top management. A toll-free harassment help-line has been installed to ensure confidentiality for complainants. Supervisors and managers are trained in "first response" techniques to recognize early signs of harassment and to respond properly to employee reports of such behavior. "First response" also addresses workplace violence, including possible warning signs.


Caleb Bradham Award

The Pepsi-Cola Company recognizes bottlers who exhibit and maintain high levels of excellence in their bottler facility standards and their distribution methods by presenting recipients with a most prestigious award… the Caleb Bradham Quality Award.

Pepsi evaluates each company’s results of operations as it pertains to (1) production results, (2) coding policy on the packaging, (3) packaging presentation on the shelf and (4) the fact that the company has had NO product recalls due to the direct result of the distribution plant, itself.

Pepsi contracts with a national sampling agency that surveys the marketplace, physically purchases product off of the shelf on a monthly basis, as would a typical consumer. Samples are marked with the exact location where the product was purchased, the date and time of purchase. The sampling agency then ships the product to Arlington, Texas where it is examined for the entire criterion required by Pepsi for bottlers to meet. Some of the criterion is product freshness and the appropriate dating, coding standards on the package; fill levels and other quality control standards such as fructose and carbonation levels. Product rotation and display are crucial to the success of this testing.

Other parameters for achieving quality recognition are:

  • Individual product attribute performance (such as Brix –“sweetness”, titrateable acidity and carbonation; in other words, how the product tastes)
  • No product recalls or change outs
  • Overall YES on the facility audit – a 3-4 day audit of the appearance, cleanliness, organization and manufacturing practices of the warehouse
  • All product category sanitation and micro standards upheld (practices that prevent the product from spoiling on the shelf within the dating period)
  • Production mix updates submitted annually and product deletions submitted as they occur
  • 100% compliance to Pepsi coding standards (which allows tracking of the product back to the manufacturing facility and the date it was produced)

The Buffalo Rock Company continues to provide consumers with superior products and services. We strive for operational excellence to ensure compliance with parent company standards.


1975 - Birmingham Area Chamber of Commerce Community Award - honored for our contributions of time and money to benefit the community

1983 - Seven Up Masters III Award was given to the Buffalo Rock Company in recognition of excellence in every facet of the bottling business.

1984 - Bottler of the Year Award, Southern Division, presented to us by the Pepsi Cola Company.

1989 – Birmingham Advertising Club awarded 3 Addy Awards for excellence in advertising for the launch and promotion of new Grapico graphics

Reese Award Grants - named after John Reese, Buffalo Rock was awarded several of these grants over the years. The Pepsi-Cola Company awards these grants to bottlers who make outstanding contributions of time, financial resources and product to local charities.

United Way Chairman’s Award – honored with this award since 1989 for outstanding per capita contributions to the annual United Way Campaign.

Excellence Award – The National Paperboard Packaging Competition is the premier showcase for all that is new and outstanding in paperboard packaging design and technology, and is sponsored by the Paperboard Packaging Council each year.

Entries are judged in 30 different categories against three criteria: Members’ internal production/converting excellence; consumer product company excellence and end-user/retail consumer excellence. Entries are also considered for technical achievement and innovation, craftsmanship and overall appearance.

In 2003, Buffalo Rock and Mead Westvaco Packaging Systems-Lanett received one of the 53 national awards for the achievement in packaging the “Chill Pack”.

2003 - Pinnacle Award – awarded by Kraft Foods recognizing Buffalo Rock for the highest branded beverage growth within the Kraft Food Services Division

1994 Beverage Pack
Innovation Award

As the first recipient of this award, Buffalo Rock was recognized for the unique role we played in the growth and advancement of the Soft Drink and Beverage Packaging Industry.

We were first in introducing a record number of winning variations of soft drink bottles, cans, closures, labels and multi-packs to the marketplace in the last 30 years. Some of the innovations were the 3-liter bottle, bottles with aluminum spin-top closures, the first bottler to include coupons on the side of their 20-pack cartons allowing the consumer an instant way of saving money on future purchase.

The plasti shield carrier was also developed by us for use on the 10- and 16-ounce bottles to allow glass manufacturers to produce thinner glass bottles, which, in turn, made the 6-pack lighter for customers and more appealing to the eye. Not only do we bottle the product, we develop more convenient and attractive packaging for our customers.